Soleback 2025

On August 28, 2025 we hosted our annual Soleback event at Lee Baron HQ and this year’s edition was the biggest yet. From the moment doors opened the shop was shoulder to shoulder with energy, creativity, and connection. Soleback has grown into more than an event. It is a gathering point where Huntsville’s culture shows up and shows out.

Built for the Creators

Independent brands, thrift vendors, custom jewelers, and rug makers transformed the space into a marketplace of fresh ideas and unique pieces. Soleback gave Huntsville’s next generation of entrepreneurs a platform to shine and showed that creativity is alive and thriving in our city.

Campus Energy, Citywide Love

Soleback pulled together more than just shoppers. NCAA student athletes from football, basketball, and volleyball programs came through, alongside SHSU organizations including Alpha Kappa Alpha, Omega Psi Phi, and Student Government. Students, alumni, and locals mixed shoulder to shoulder with people who traveled in from Houston, Dallas, College Station, and The Woodlands. All under one roof. All part of the same moment.

A Vibe That Doesn’t Miss

Red Bull elevated the experience while DJ D-Rek, one of SHSU’s best known DJs, kept the vibe locked all night. The result was our most packed Soleback yet, filled with music, movement, and connection. Soleback is not just about retail. It is about creating a space where creativity, community, and culture collide.